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Monthly Archives: April 2013

Parents are ahead and schools are behind. Change is painful.

Posted on April 7, 2013 by SchoolCues

Busy Bee Parents - Simple Solutions for Busy Parents

But if schools continue doing what they have been doing, they will keep getting what they have been getting…the disengaged parent!

  • Once a child is enrolled in a school, parents rarely access  school websites to retrieve information; they prefer to have information delivered.
  • Parents continue to call the front desk with  questions despite the school having inversted in creating a parent portal.
  • 85% of newsletters are unopened and the 15% of parents who read them spend less than a couple of minutes on them as they are neither relevant nor to their child.
  • Changes to parent communication  processes are made just because 10% of the parent body wants it since they contribute the most to the school or they attend the coffee sessions with the school.
  • They spend more time in setting up, creating, managing, executing and following up on their annual fund      raiser or auction and don’t have the time for anything else during this      period. And it’s getting progressively more difficult every year.
  • Their school was short on funds last year, is short on funds this year and expects to be short on funds      next year and for the foresee-able future. And their school happens to      be one of over 70% of small schools which have experienced a declining enrollment year over  year.
  • Their parent audience is  predominantly mobile – tech savvy – on the go, living on their smart phones and who expect clear, concise, compelling, timely, relevant  and actionable communication at their fingertips and not on paper or websites;      however, the  school has no way to provide it in this form and instead, depend on Constant Contact to solve their communication challenges.
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Posted in Parental Engagement in Schools, School Communications, School Fundraisers, School Loyalty, Technology for effective school-parent interactions | Tagged Mobile parent, Mobile solutions for schools

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SchoolCues is a solution that helps schools interact with parents in real time on critical business activities, saving valuable time and costs on paper, technology and resources.

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